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Wednesday, October 7, 2015
#LikeAGirl SOAPSTone
In the Always "LikeAGirl" campaign, Lauren Greenfield uses an interview setup to expose stereotypes about girls and to challenge views placed upon us by society. By asking several teenage girls and boys what it means to run or throw "like a girl", Greenfield shows her audience (American society) how girls are thought of as weak and lesser, in order to make them question their own views on the topic. She then contrasts this perspective by asking young girls the same question, showing how they view a girl as strong and confident. This dramatic difference shows the audience how this view is not innate, but forced upon us by society as we grow older. This is mirrored by a shift from a mocking tone to a liberated confident tone, as the original teenage girls change how they run "like a girl".
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